Consumer's Product Evaluation on the Experiential Attributes & Functional Attributes
نویسندگان
چکیده
منابع مشابه
Experiential attributes and consumer judgments
Traditionally, marketers have focused on functional and meaningful product differentiation and have shown that such differentiation is important because consumers engage in a deliberate reasoning process (Chernev, 2001; Shafir et al., 1993; Simonson, 1989). However, nowadays products in many categories are functionally highly similar, and it is difficult for consumers to differentiate products ...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2009
ISSN: 1598-4877
DOI: 10.5392/jkca.2009.9.5.230